Jul 09, 2008

Katrina Alcorn and Renee Anderson Speak at the Commonwealth Club

Katrina Alcorn, Principal of User Experience and Content at Hot Studio and Renee Anderson, Director of User Experience, spoke at the Commonwealth Club on June 25. Their presentation, “People-Centered Design: Creating Cost-Effective Websites,” focused on how nonprofits and other organizations can make their websites more relevant and compelling to the diverse audiences they serve.

Katrina and Renee discussed how to design sites that people love to use, and covered the benefits of research, the value of different research methods, and how research can inspire great design. They shared both qualitative and quantitative research methods such as ethnography, surveys, focus groups, interviews, and usability testing—techniques that help design teams get rich information about their users and their needs.

After deconstructing the most commonly used research methods, Katrina and Renee demonstrated how that same research can lead to compelling design features online. They shared their insights from projects Hot Studio has worked on including California Academy of Sciences, San Francisco Museum of Modern Art (SFMOMA), the Open Architecture Network, United Methodist Church, and Dave Eggers’ Once Upon A School.

See "People-Centered Design" online at FORA TV.

Here are some of the program’s highlights:

Renee on usability testing in website creation

Katrina on designing a whimsical website

Renee followed by Katrina on choosing user participation features for a website

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