Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems

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Mar 29, 2011/Web 2.0 Expo, Moscone Center, San Francisco, CA

Great design ideas rarely spring fully formed from our brains. They’re usually a result of ideas from many people with different ways of looking at the problem, iterated over time. And yet, most people tend to work in silos. They either work alone or they work with other like-minded designers, marketers, developers—other people who think like them. They miss out on the ability to see a problem from many different perspectives. This “siloed” way of working can be slow, and the resulting solution can be limited.

This session will look at the ways we can use collaboration to harness great ideas and then develop them into breakthrough designs. Through collaboration, we can generate and iterate on ideas much more quickly than we can working alone. And with the right team, this process can be enjoyable and rewarding.

We’ll look at ways to foster a collaborative culture within your company. We’ll also look at specific participatory design techniques, including group brainstorms, sketching exercises, card sorting, and our own “paper doll” method of creating a web page, and examples of how we have used these techniques to solve real problems.

The ideas we will present are focused on solving design problems, however, they could easily be adapted for any process that requires creative problem-solving. You will come away with some cool ideas to try on your own projects as well as ideas for getting more fun out of your day job.

Three take-aways:

1. Making good ideas great: the role of collaboration in design.
2. The art of co-creation; using participatory design techniques to generate great ideas and think outside the box.
3. How to build a collaborative culture within your organization.

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1 comments

Jonathan Martin's picture

I really love HotStudio. I love listening to Maria Guidice.
Thank you for all the presentations you posted here.
I learned a lot. Even I just started my design career, everytime
i listen to Maria's word, I feel like I am a designer for more than
10 years. you will actually feel the power, the energy, the spirit from her.

Thank You Maria.
I will always look you as a model of a perfection.

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