User Experience Intensive

Maria Giudice's picture
Maria Giudice
CEO & Founder
Friday, November 4, 2011 - Sunday, November 6, 2011
University of Hawaii Manoa, Honolulu, HI

Happy customers mean repeat business and brand loyalty. Today`s customers demand websites that meet their needs through intuitive and useful online experiences. (A 2003 Canadian study found that customers judge web sites in less time than a blink of an eye.) In this three-day intensive course, explore how to streamline and to enhance your current design process through useful, usable, beautiful, and highly functional design solutions.

Includes the following workshops:

Project Management: Purpose, People, and Processes
A great website is the byproduct of team members working in collaboration, utilizing either a five-step human-centered design process (Waterfall) or a rapid iterative design and development process (Agile). Learn the differences and similarities of each process, how to determine which process makes sense for your project, and variations in each approach. Learn the different team roles, required skill sets for each team member, and when they own, influence or participate in the process. Real-world deliverables will be shared and discussed. The scoping process, and how to lead a great kickoff meeting with your client, will be covered, too.

Information Design: Structure & Style
User research and establishing measurable business goals provide the platform from which we base the design. The information architecture or site-structuring phase provides a solid foundation on which the redesigned site is built. We approach each web project by first understanding users needs and business goals through research and client collaboration methods. Users are then better defined through the creation of personas and user profiles. We'll create scenarios that lead to task flows and other design artifacts such as sitemaps and page schematics/wireframes.

Strategy: Brand, Content, and Visual Design
While user-experience architects lay the blueprint and groundwork on how users will navigate through the site, designers are responsible for the site's emotional experience by providing powerful content and compelling visual design. Before designers can move into Photoshop to create comps, it is imperative to work with clients to create a strategy on which design can be measured and evaluated. Learn how to conduct an effective design strategy workshop and other best practice techniques for visual designers. Learn the basics on setting up an effective content strategy framework.

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Chad Kahunahana's picture

Hi Maria,

Quick question: I am planning on attending your UX Intensive in Honolulu next week. I am not a designer or developer but the Founder/CEO of an ecommerce start up. I am wondering if it would be appropriate if I attend this class or will it be over my head? I am not a programmer but am not afraid to get technical and I am responsible for making the final call on all design and technology decisions for our company. I have a strong desire to attend but I also don't want to waste anyone's time. Your insight would be appreciated.


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