Do You Know Who Your Users Are? The Role of Research in Redesigning sfmoma.org

Sunday, May 20, 2007
Museums and the Web, San Francisco, CA

This paper, coauthored by SFMOMA and Hot Studio, presents an overview of user-centered design research tools and methods. We present the findings from our own research, and we demonstrate how these findings led to tangible design features in the plans for our new site. Readers will get the benefit of our research findings and come away with a deeper understanding of the value of research as well as some fresh ideas on how to incorporate user-centered design techniques into their own work.

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