Create Truly Dynamic Websites Without Getting Buried in Technology

Henrik Olsen's picture
Henrik Olsen
Principal, Executive Creative Director
AIGA Interactive Chats Hot Studio
Thursday, May 5, 2011 / 6:00pm - 8:00pm
Hot Studio

If you’re like many experienced designers, you grew up with print and want to focus on your creative skills, rather than on Web technologies. Yet to have an effective design practice today you must create websites, and your clients’ expectations are increasingly complex. The good news is that you don’t need to deal with all the technical details of the Web to design great websites. However, you do need to embrace the conceptual language of the Web, learning what each technology does and what it is capable of, so you can create modern designs and work effectively with an implementation partner.

In this talk, Michael Slater, who has helped designers build hundreds of cutting-edge websites, will give a quick tour of what graphic designers need to know about web technologies, including the opportunities presented by HTML5, CSS3, jQuery, database-driven design, and the mobile Web. He’ll also provide tips on how to document your designs so they can be efficiently built in a way that fulfills your creative vision.

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